Anders Liu-Lindberg is the co-founder, COO, and CMO at the Business Partnering Institute and owner of the largest group dedicated to Finance Business Partnering on LinkedIn with close to 10,000 members. He has ten years of experience as a business partner at the global transport and logistics company Maersk. He is the co-author of the book “Create Value as a Finance Business Partner” and a long-time Finance Blogger on LinkedIn with 60.000+ followers and 130.000+ subscribers to his blog.
During the crisis, Finance was thrust into the center of conversation trying to figure out what was up and down for companies and how to best navigate a reality with limited visibility into the future. Now as we emerge from the crisis, Finance must reinvent itself from being a crisis manager to becoming a growth driver. How do we do that?
We keep adding relevant insights on driving business performance management, optimizing the existing business and growing tomorrow’s business.
We hang on to our seat at the table by redefining our role from crisis managers to growth drivers and putting our customers and stakeholders at the center of our attention.
We take charge on key business priorities through co-owning business objectives and leading initiatives even if they are not financial by nature.